Meet The Founder

Who is the founder of Sway Apparel?

Emiloju Oladipupo Emmanuel

Give a quick overview of you

I’m unique, creative, industrious and a go-getter. I see fashion, art and science in everything I see, hear, feel and do. There is no impossibility in my dictionary everything is possible if I could establish an iconic international clothing brand.

I did my primary and secondary education in Mayflower Primary and Secondary School at Ikenne Remo Ogun-state where the World HeavyWeight Champion – Anthony Joshua did his 9 months of schooling before he relocated to U.K to complete his education. I studied Insurance in University of Lagos where I did my first degree

I was raised in a mixed environment, a cultural and urban environment which gave me the sense of mixed inspiration and creative dynamism, in Ogun state/ Lagos state where dreams never fails.

When was Sway Apparel founded?

2014 Sway was given birth to.

How did the name Sway Apparel come about?

Just like the name implies “sway”, the meaning is moving or swaying back and forth. Likewise the world we live in, we all know that it evolves and keeps moving and never stops moving. In the same way the fashion industry keeps moving and never stops. What trends in the 60’s fades away before 70’s and come back to be the latest trendy style in the 90’s that everybody wants to wear. That’s just how it goes.

Fashion sways, our world sways back and forth and in other to keep up with it we just have to keep swaying with it and not miss out. “If you are not swaying you are missing out.” That’s one of our slogans.

Where do the designs inspirations come from?

Hmmm you know when your father is a creative tailor, your mother is a freestyle tailor, your elder sister is a freaky tailor and your junior sister is a psycho tailor, what do you expect? You should expect something extraordinary.

So I get my inspiration from family, history, culture, places I go to, books I read, people I meet. Life generally, what I see, hear and feel around my environment.

What makes Sway Apparel so unique?

Wow! Check your thumb and the prints!! You will see that nobody has the same thumbprint that you have. We have more than 7 billion people in the world with different thumbprints and one thumbprint for each individual. That’s one thing that makes each individual special. In the same way that’s exactly what makes Sway Apparel different from the rest. Check the logo, check the trademarks and the designs.

We have so many clothing lines in the world but you can never find another like Sway Apparel. We are unique and extraordinary and we bring out the uniqueness in our clients no matter how big they are.

Why Sway?

Look unique and extraordinary, that’s why.

What are some future goals of Sway Apparel?

To have a flagship/outlet in all countries, representing the brand sales and awareness
To have our products in all family households in the world.
To provide standard and extraordinary unique products and services that will last the test of time and help people’s lives easier in the fashion world
We want our product to be part of our customers’ life journeys, in how they step into the world everyday looking super extraordinary and unique.